Vincent van Gogh returns to Florence’s Cattedrale dell’Immagine in a totally revamped exhibition ten years on since the first immersive experience devoted to this Dutch painter entitled: Inside Van Gogh.

Some of Vincent Van Gogh’s most famous paintings breathe new life into the magnificent architecture of the deconsecrated church of Santo Stefano al Ponte in the heart of Florence. The experience is produced by Crossmedia Group, a historic Florentine firm and a pioneer in the field of digital art, with the international talent of Stefano Fake.

The exhibition reviews the personal life, but above all the artistic life, of a man who without any doubt can quite rightly be termed a genius of modern art. The experience aims to immerse visitors in the art of this superb artist, allowing them to establish an almost personal contact with his paintings and his emotions.

Inside Van Gogh VR Experience offers visitors a chance to experience full immersion in the art of this Dutch painter thanks to an app developed specifically for the Oculus Quest. With this experience, visitors can penetrate into the very heart of Van Gogh’s most famous paintings, winding up their adventure in the whirlwind that is the magnificent sky of Starry Night. BeVincent, on the other hand, is an experience that allows grownups and kids alike to give free rein to their artistic talent by creating wonderfully colourful drawings inspired by the art of Vincent Van Gogh.